This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Using psychological pricing tricks
It might surprise you to learn that psychological tricks are all around us - in fact, you have probably been influenced by these techniques as recently as the...
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This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Lesson details
It might surprise you to learn that psychological tricks are all around us - in fact, you have probably been influenced by these techniques as recently as the last time you bought groceries! These strategies are an incredibly effective way to encourage customers to see 'value' where you want them to see it.
So in this lesson, you'll explore Ally Northfield's three top psychological tricks to help you influence customers and maximize revenue.
What you'll learn in the Using psychological pricing tricks lesson
- How psychological pricing strategies attract customers
- Techniques to shift customer decision making
- How to apply these techniques when designing a pricing strategy
Instructor
Ally Northfield is a passionate and experienced specialist in revenue management. She has dedicated her career to helping the hotel industry optimize its revenue potential and maximize profitability, working with a wide variety of venues and revenue...
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