This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Optimizing your business mix
Every guest segment has its place within your business mix - but the exact ratios you choose can have different effects on your revenue in different situations....
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This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Lesson details
Every guest segment has its place within your business mix - but the exact ratios you choose can have different effects on your revenue in different situations. In this lesson, you'll learn how you can influence your business mix to ensure optimal revenue.
What you'll learn in the Optimizing your business mix lesson
- How to design an optimal guest segment mix
- The difference between contracted and non-contracted business
- How to recognize opportunities to grow revenue by adjusting your business mix
Instructor
Ally Northfield is a passionate and experienced specialist in revenue management. She has dedicated her career to helping the hotel industry optimize its revenue potential and maximize profitability, working with a wide variety of venues and revenue...
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