Ally Northfield

Ally Northfield is a passionate and experienced revenue management specialist.

Ally Northfield
WHO IS ALLY NORTHFIELD?

Revenue management specialist; Co-founder of Revenue by Design

Ally Northfield is a passionate and experienced specialist in revenue management. She has dedicated her career to helping the hotel industry optimize its revenue potential and maximize profitability, working with a wide variety of venues and revenue managers.

In 2006, Ally co-founded Revenue by Design, an industry-leading revenue management consultancy. Revenue by Design supports the hotel industry through outsourced revenue management, as well as training programs to help grow new revenue managers. Ally has spent much of the last 12 years traveling the world, designing and delivering training courses, and building revenue management strategies for independent hotels, hotel groups, and the tourism industry.

Ally is a prominent voice in thought leadership within hospitality revenue management. She currently serves as chair of the revenue management committee for HOSPA (Hospitality Professionals Association), and on the advisory council for HFTP Europe (Hospitality Financial and Technology Professionals). She is also a published author, writing articles for Hotels Magazine as well as industry White Papers.

As a finance professional with a seasoned background in hospitality-specific revenue management, Ally Northfield is uniquely positioned to provide support and guidance to up-and-coming hotel management.

Follow on LinkedIn

Lessons

Welcome - Advanced hotel revenue management
1m 6s

Welcome - Advanced hotel revenue management


Instructor
Ally Northfield
Ally Northfield
Segmenting guests to optimize revenue
Advanced
5m 4s

Segmenting guests to optimize revenue


Instructor
Ally Northfield
Ally Northfield
Optimizing your business mix
Advanced
4m 48s

Optimizing your business mix


Instructor
Ally Northfield
Ally Northfield
The psychology of pricing
Advanced
4m 40s

The psychology of pricing


Instructor
Ally Northfield
Ally Northfield
Price positioning strategies
Advanced
4m 56s

Price positioning strategies


Instructor
Ally Northfield
Ally Northfield
Using psychological pricing tricks
Advanced
4m 51s

Using psychological pricing tricks


Instructor
Ally Northfield
Ally Northfield
Total revenue management
Advanced
3m 50s

Total revenue management


Instructor
Ally Northfield
Ally Northfield