This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Segmenting guests to optimize revenue
You probably already recognize that there are different categories of guest bookings within your venue - business people, holiday makers, and so on - who all...
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This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Lesson details
You probably already recognize that there are different categories of guest bookings within your venue - business people, holiday makers, and so on - who all have different needs and pose different challenges. But understanding these categories is about more than customer service - it can actually help you form a revenue strategy that maximizes profit while mitigating risk!
Follow along with Ally Northfield as she explains the concept of guest segmentation, and how you can use this to your advantage.
What you'll learn in the Segmenting guests to optimize revenue lesson
- How to segment current and potential guests
- Smart pricing strategies based on these segments
- How to create an optimal mix to boost profit and reduce risk
Instructor
Ally Northfield is a passionate and experienced specialist in revenue management. She has dedicated her career to helping the hotel industry optimize its revenue potential and maximize profitability, working with a wide variety of venues and revenue...
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