This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Price positioning strategies
How do you decide your prices? It seems like a simple question, but it doesn't have a simple answer. Pricing is influenced by a huge number of different factors...
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This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Lesson details
How do you decide your prices? It seems like a simple question, but it doesn't have a simple answer. Pricing is influenced by a huge number of different factors - and understanding these factors is an essential part of creating price positioning strategy that optimizes your revenue.
In this lesson, you'll explore five of the most common price positioning strategies, and how you can decide which strategy is right for the circumstances.
What you'll learn in the Price positioning strategies lesson
- What a price positioning technique is
- The differences between five key price positioning strategies, and how they work
- The pros and cons of each strategy
Instructor
Ally Northfield is a passionate and experienced specialist in revenue management. She has dedicated her career to helping the hotel industry optimize its revenue potential and maximize profitability, working with a wide variety of venues and revenue...
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