This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Brand positioning in the new market
As businesses start to reopen, it's time to think about what makes your business stand out from the rest and ensure guests enter your doors and not your...
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This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Lesson details
As businesses start to reopen, it's time to think about what makes your business stand out from the rest and ensure guests enter your doors and not your competitors. In this lesson, Michael will explain why your brand promise is important and worth giving focus to at this time, as well as how to establish the best brand promise for restarting your business.
What you'll learn in the Brand positioning in the new market lesson
- Why it's important to define or redefine your brand promise
- What's in a brand promise that will help your business
- If your brand promise fits into the COVID-19 world
Instructor
Michael Bascetta is the Co-Founder & Creative Director of Grada Coffee, as well as the co-owner and operator of Bar Liberty, Capitano, and Falco Bakery. He is also the co-founder of Worksmith, a community hub for professionals in the food and...
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