Lesson details
Your website is your shop window to the world? Is it looking as you want it to? Melanie looks at what makes a good hotel website.
What you’ll learn in the Website lesson
- First impressions are important
- The billboard effect - using OTAs to get you direct bookings
- Booking engine testing
- Page loading speed
- And many more things to consider about optimizing bookings through your website
Who the Hotel marketing course is for
This online course is aimed at hotel managers looking to automate their revenue management.
