Lesson details
How can you continue to show your benefits to a wider audience? It’s important to be authentic and also true to your brand. With content marketing, you want to be always looking to add genuine value to your target guest. Melanie discusses this in more depth.
What you’ll learn in the Content marketing lesson
- You want to make a brand your visitors want to be associated with
- One way is to ‘Start with Why’ - people will feel more connected when you are real
- Provide opportunities for people to share their experiences
Who the Hotel marketing course is for
This online course is aimed at hotel managers looking to automate their revenue management.
