Lesson details

We are very pleased to welcome Dr. Steffen Müller, from ZHAW School of Management and Law, for this segment. Steffen is a researcher in the field of review management. And he answers the question of how best to handle negative reviews.

What you’ll learn in the Review management lesson

  • How to best respond to negative reviews
  • Tone of response
  • Whether to publicly or privately respond
  • Who should respond

Who the Hotel marketing course is for

This online course is aimed at hotel managers looking to automate their revenue management.