Lesson details
What is branding? It’s more than a logo or a color scheme. It’s about why you choose that logo or color scheme. It’s about understanding your core customers and, in a genuine way, representing yourself as the best option for them. RoomPriceGenie’s Head of Switzerland, Melanie explains more.
What you’ll learn in the Branding lesson
- Before starting on branding you need to understand your market positioning
- Ibis vs Raffles vs Banyan Tree
- Who your target market is
- Creating your offer - what do you put in
- Making the offer affordable - what do you take out?
- How do you show that your hotel is right for your target market?
Who the Hotel marketing course is for
This online course is aimed at hotel managers looking to automate their revenue management.
