Sales techniques for food & beverage
In this online course, led by restaurant coach Roger Beaudoin, you'll learn about sales techniques for servers in F&B venues.
This course includes
- Quizzes & knowledge checks
- Downloadable resources
- Closed captions & dubbing
- Mobile app (iOS & Android)
- Hands-on activity
Supported by trusted hospitality organizations
This course is supported by leading hospitality organizations, reflecting recognized industry best practice.
Skills you will gain
Course details
In this online course, restaurant coach Roger Beaudoin will teach you about different sales techniques that you can use to create an experience for your guests that also results in increased sales.
What you will learn in the Sales techniques for F&B course
- Identify the 3 key result areas for sales
- Identify mistakes commonly seen in a customer sales role
- Understand how your behaviour can influence both positive or negative outcomes
- How to identify the sales cycle within your F&B venue
- The value of product knowledge
- What and how to use suggestive selling
- Questioning techniques that increase sales
- Customer buying signals
- Common objections presented by guests
- The difference between upselling and cross-selling
Who the Sales techniques for F&B course is for
This online course is perfect for F&B staff and servers working in F&B businesses who regularly interact with customers.
Course content
11 lessons · 39m 57s total · 1 hands-on activity
Course instructor

Roger Beaudoin is the President of Restaurant RockStars, an online toolkit for restaurant owners looking to maximize their sales and profits. With more than 25 years of experience in the hospitality industry, Roger has founded and operated four...
View full profileInstitute of Hospitality
This course is globally recognized by the Institute of Hospitality and is worth one (1) CPD point.
Find out more →Why learn on Typsy?
Practical training designed for real hospitality moments.
Learn from industry professionals who understand real service.
Short, flexible lessons that work around shifts, not against them.
Give individuals clarity and teams a shared standard to follow.








