Sustainability and your experience delivery
Issued by: EarthCheck
Sustainability policies and actions are really important for the health of your business, your local environment, and of course the global environment! But sustainability is also a great opportunity to engage your guests in a meaningful way - through the power of storytelling.
Being able to share your sustainability story means you can really get guests and other stakeholders invested in your vision and mission. It's an incredibly effective way of delivering authentic experiences that connect guests to land, country, and people.
In this course, the EarthCheck team guides you through the key things you need to know to make sustainability a key part of your marketing and communications. You'll discover how to use storytelling techniques to deliver authentic experiences, and how to engage your visitors through sustainability at every step of the customer journey.
What you'll learn in EarthCheck's course, Sustainability and your experience delivery
- How to use storytelling as an effective marketing strategy
- How to communicate your sustainability story
- Ways to identify and develop your story
- Methods to engage with guests at each stage of their experience
- How to evaluate the impact of your sustainability experience
- How to deliver authentic sustainability
And much more!
Who the Sustainability and your experience delivery course is for
This course is aimed at aspiring and established managerial staff in travel and tourism industries.
Duration: 1h 3m 14s
Lessons: 10
Lessons
Criteria:
By watching all the lessons and receiving a pass mark of 80% or more on the quiz, the earner of this credential will show an understanding of how to communicate your sustainability story, how to use storytelling effectively, and how to engage guests at each stage of their experience.
Expiration: Never