Lesson details
As a traveler, one of the most exciting phases of a trip is dreaming about it: where you'll go, and what you'll do. As a travel and tourism business, the dreaming phase is a great opportunity to connect with prospective visitors on a meaningful, inspirational level. So in this lesson, you'll discover how you can use sustainable storytelling to make the most of that opportunity.
What you'll learn in the Dreaming: Inspire and aspire lesson
- What the Dreaming phase in the traveler journey is
- How you deliver your sustainable vision through the dreaming phase
- Five tips for supporting your story during the Dreaming phase
