Lesson details
Recent research has shown that to make more responsible travel choices, customers actively look for sustainability information from trusted travel resources and providers, including booking sites! So in this lesson, you'll review the booking phase, and we'll share some examples on how to tell your sustainability story during this phase.
What you'll learn in the Booking: Commit and anticipate lesson
- The importance of sustainability in the booking phase in the traveler journey.
- How to deliver your story through booking phase
