This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Writing in the active vs passive voice
Strong marketing messages require snappy, concise writing in the active voice. Writing in the passive voice is effective and necessary in certain situations....
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This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Lesson details
Strong marketing messages require snappy, concise writing in the active voice. Writing in the passive voice is effective and necessary in certain situations. But when used in the wrong context, it makes your writing sound too wordy and clumsy.
In this online lesson, award-winning copywriter Helen Steemson outlines the importance of knowing how and when to use the two voices in your writing.
What you'll learn in the Writing in the active vs passive voice lesson
- How to edit your writing from the passive to the active voice
- How to use the passive voice effectively when it’s necessary
Instructor
Helen Steemson is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland, New Zealand. She has a background in creative advertising, with expertise in digital copywriting. Helen shows business...
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