Defining your audience for copywriting

When you’re planning the marketing strategy for your hospitality business, you have to consider all the aspects involved so your content is strong, compelling, and working to your advantage.

Copywriting is one of those key elements, because you’ll use it across all of your marketing channels. The first step towards creating great copy is defining your audience so you know who you’re writing for.

In this online lesson, award-winning copywriter Helen Steemson explains how to identify your target audience.

What you'll learn in the Defining your audience for copywriting lesson

• The importance of identifying an audience in your writing
• How to identify your target audience