This course includes
- Quizzes & knowledge checks
- Downloadable resources
- Closed captions & dubbing
- Mobile app (iOS & Android)
Writing 101 for hospitality businesses
Learn how to create effective and compelling marketing messages for your hospitality business in this Writing 101 course with copywriter Helen Steemson.
This course includes
- Quizzes & knowledge checks
- Downloadable resources
- Closed captions & dubbing
- Mobile app (iOS & Android)
Supported by trusted hospitality organizations
This course is supported by leading hospitality organizations, reflecting recognized industry best practice.
Skills you will gain
Course details
Effective marketing starts with good copywriting. You will use copywriting across all of your marketing channels – from your social media to your website to your email campaigns – so paying attention to what you write and how you write it is crucial.
In this Writing 101 online course, award-winning copywriter Helen Steemson shares her pro tips for making your writing punchy, concise, and tailored to your audience.
Find out how to create copy that strengthens your brand and increases your revenue!
What you'll learn in the Writing 101 for hospitality businesses course
- How to identify the target audience for your writing
- How to plan your writing
- How to make your writing concise, punchy, and easy to read
- How to edit your writing
- How to write persuasively
- How to get people to read what you write
- How to write effective marketing emails
Who the Writing 101 for hospitality businesses course is for
If you own or manage a hospitality venue, this is the online course for you! Sharpen your grammar and writing skills to improve your marketing campaigns with help from our star instructor.
Course content
9 lessons · 29m 16s total
Course instructor
Helen Steemson is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland, New Zealand. She has a background in creative advertising, with expertise in digital copywriting. Helen shows business...
View full profileInstitute of Hospitality
This course is globally recognized by the Institute of Hospitality and is worth one (1) CPD point.
Find out more →Why learn on Typsy?
Practical training designed for real hospitality moments.
Learn from industry professionals who understand real service.
Short, flexible lessons that work around shifts, not against them.
Give individuals clarity and teams a shared standard to follow.
