Lesson details
As well as standard OTAs, there are other aggregators such as Trivago, Trip Advisor, and Google Hotels. You should also look at working with these, as Marvin says here.
What you’ll learn in the Meta-sites lesson
- What meta-sites do
- Who are the three key players
- The ‘pay-per-click’ model
- How to make sure your website is not more expensive than the OTAs
- Tricks to be cheaper than the OTAs without breaching rate-parity
- Setting up Google Analytics to track results
Who the Cloud technology, distribution, and more course is for
This online course is aimed at hotel managers looking to automate their revenue management.
