Lesson details
“Know thyself” goes the ancient Greek inscription carved onto the entrance to Apollo’s temple at Delphi. They may or may not have been talking about revenue management, but they captured the truth that it is important to be able to distinguish your performance from that of the market for a while. Without knowing how your competitor hotels are performing, it is difficult to know if you are doing a good/bad job or are just lucky/unlucky. This is where benchmarking comes in, and Marvin is here to tell you about it.
What you’ll learn in the Benchmarking lesson
- What is benchmarking?
- True performance measuring
- How to set up benchmarking for your property
- What data you can and can’t see
Who the Cloud technology, distribution, and more course is for
This online course is aimed at hotel managers looking to automate their revenue management.
