Optimizing extended stays

Did you know that the extended-stay market outperformed all other hotel market segments during the coronavirus pandemic? Extended length bookings are a great way to expand your offering, and they come with a lot of unique opportunities - and challenges. But if you work strategically, you can reap some incredible benefits. 

So this course will help you develop a comprehensive, targeted extended stay strategy to benefit your business resilience, your guest experience, and of course your bottom line. With guidance from Julian Darisse, a luxury hotel operations expert with more than 20 years of industry experience, you’ll discover how to optimize your approach to extended stays.

What you’ll learn in the Optimizing extended stays course

• The unique characteristics of extended stays 
• Typical amenities required by extended-stay guests 
• How extended stay bookings can support business resilience
• Shaping strategy through key metrics, including CPOR and RevPAR
• Understanding, redesigning, and evaluating your market segment mix 
• How to define - and redefine - extended-stay guest personas 
• The importance of operational agility
• Tips for implementing operational agility to make the most of extended-stay bookings
• How to train staff to support strategic extended stay operations and service 
• A four-pronged approach to evaluating and amending your extended-stay strategy
• Understanding unique risks and challenges associated with extended stays
• Identifying and negotiating corporate partnerships as part of your extended-stay strategy
• Marketing strategy for revenue managers to help meet budget objectives

Who the Optimizing extended stays course is for 

The Optimizing extended stays online course is aimed at revenue managers and executive team members seeking to optimize revenue through extended-stay bookings.