Building your customer avatar
In this online lesson led by Stephanie Garcia, you'll learn how to create a detailed customer avatar to help you build a targeted social media strategy.
Backed by industry leaders
Helping the best teams succeed, from new startups to big companies.This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Lesson details
One of marketing's golden rules is understanding your target audience - and social media marketing is no different!
In this online lesson about building your customer avatar, Stephanie Garcia will share how to build a detailed customer profile, or avatar, so that you can develop a more effective social media strategy.
What you'll learn in the Building your customer avatar lesson
- How a detailed customer avatar can help you reach your social media goals
- How to start building an avatar
Instructor

Stephanie Garcia is a digital marketing expert, CEO of Stephanie Liu Marketing, and former Director of Social Strategy for San Diego's leading advertising agency. She has worked with thousands of clients, including Fortune 500 companies, to help...
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