Social media marketing
Learn digital marketing for the hospitality industry and boost your hotel's success with our comprehensive social media marketing course. Discover effective strategies, gain valuable skills, and drive more bookings today!
This course includes
- Quizzes & knowledge checks
- Downloadable resources
- Closed captions & dubbing
- Mobile app (iOS & Android)
- Hands-on activity
Supported by trusted hospitality organizations
This course is supported by leading hospitality organizations, reflecting recognized industry best practice.
Skills you will gain
Course details
Social media is a huge - even essential - part of a business marketing strategy. But it's not enough to just have an online presence. You need to make sure it's actually helping you achieve results.
A great social media strategy targets your ideal audience, engages and activates them, gets them excited about your business, and keeps them excited. And that's exactly what you'll discover in this course - all the knowledge and skills you need for an effective social media marketing strategy.
With guidance from Stephanie Garcia, you'll gain a better understanding of how to turn your social media channels into an incredibly effective marketing tool.
Are you in the hospitality industry and seeking to enhance your social media marketing skills? Look no further with this social media marketing course specifically designed for the hospitality industry! Learn how to engage your ideal audience, excite them about your business, and turn your social media channels into powerful marketing tools that yield results.
What you'll learn in the Social media marketing course
- How to review your current social media strategy
- How to set the right goals for your social media strategy
- Developing a detailed customer profile, or avatar
- How to choose the right social media channels to prioritize
- Establishing a distinctive brand voice for communicating online
- Tips for creating engaging content
- How to work with social media influencers
- How to evaluate the effectiveness of your social media strategy
- And much more!
Enhance your expertise with Social Media Marketing Training for the Hospitality Sector. This course covers essential topics, including reviewing and optimizing your strategy, setting impactful goals, and creating detailed customer profiles. Learn to prioritize the right social media channels, establish a distinctive brand voice, and create engaging content. Explore working with influencers, evaluate strategy effectiveness, and unlock the potential of social media marketing for your hospitality business. Enroll now and stay ahead in the competitive hospitality industry!
Who the Social media marketing course is for
The Social media marketing online course is aimed at marketing professionals and owner-operators in the hospitality and tourism industry.
Course content
12 lessons · 47m 47s total · 1 hands-on activity
Course instructor

Stephanie Garcia is a digital marketing expert, CEO of Stephanie Liu Marketing, and former Director of Social Strategy for San Diego's leading advertising agency. She has worked with thousands of clients, including Fortune 500 companies, to help...
View full profileInstitute of Hospitality
This course is globally recognized by the Institute of Hospitality and is worth one (1) CPD point.
Find out more →Why learn on Typsy?
Practical training designed for real hospitality moments.
Learn from industry professionals who understand real service.
Short, flexible lessons that work around shifts, not against them.
Give individuals clarity and teams a shared standard to follow.








