The rise of bourbon in American cocktail culture
With the emergence of craft cocktail culture, bourbon has become a dominant player in the American bar scene and this has had a global effect as well! The sweet...
Backed by industry leaders
Helping the best teams succeed, from new startups to big companies.This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Lesson details
With the emergence of craft cocktail culture, bourbon has become a dominant player in the American bar scene and this has had a global effect as well! The sweet taste of bourbon has overtaken the spice and bitterness of other base spirits in cocktails. At the same time, a new trend has emerged, which has seen bourbon flourish in popularity as a sipping spirit too.
Bartender Dustin Haarstad explains bourbon’s rise to stardom in America and its role in cocktail culture today in this online lesson.
What you'll learn in The rise of bourbon in American cocktail culture lesson
- How bourbon became the key drink for the American palate
- How the classic cocktails incorporated bourbon as a dominant spirit
- The impact of the recent cocktail renaissance on the popularity of bourbon
Instructor

Dustin Haarstad is the founder of the cocktail consulting company Blind Tiger Cocktail Co. He has worked as a bartender in prestigious bars across the United States, including Seattle's Canon and Naka. Dustin is an ambassador for Tequila Fortaleza...
View full profileWhy learn on Typsy?
Practical training designed for real hospitality moments.
Learn from industry professionals who understand real service.
Short, flexible lessons that work around shifts, not against them.
Give individuals clarity and teams a shared standard to follow.







