How to create a marketing plan

There are so many events and promotions that your restaurant can run throughout the year to generate more revenue. You can piggyback off popular public events, like Valentine’s Day, Halloween and New Year’s Eve. And you can also run promotions that are more specific to your venue, like happy hour and cheap Tuesdays.

Considering the variety of options available, it makes sense to create a solid marketing plan at the start of the year so you can map out when and how you want to promote your events.

In this lesson, leading restaurant consultant Darren Denington will show you how to draft a simple but effective marketing plan, so you can allocate the right time and resources to each promotion.

Learn hospitality skills for today’s world, including:

• How to create a marketing plan
• What to consider when putting together a budget

Venue owners, skill up with these expert tips, and boost attendance at your events!